Redesigning the Monthly Sub Club

MonthlySubClub-bloggraphic

When we first launched our monthly subscription club, we really enjoyed creating a new, exclusive colorway each month. But as time went by, we realized that creating something brand new every single month was taking its toll. So I put my thinking cap on and came up with what I hope will be a fun new experience for you guys!

To help me design the year’s color palette and plan ahead, I’ve divided the year based on when the first day of each season is…

 

 S1: SPRING
  • March
  • April
  • May
S2: SUMMER
  • June
  • July
  • August
 S3: FALL
  • September
  • October
  • November
S4: WINTER
  • December
  • January
  • February

 

Once I had figured out a way to make more manageable time slices to work with, I thought about how to make each season special. I decided to use the first month of each season as my new-colorway-development month. So you guys will still receive brand new, exclusive colorways before anyone else. It’ll just be 4 times a year instead of every month. The other two shipments of each season will be colorways in our existing line-up but will be pulled from the same mood board as the new colorway. Much easier for my creative self to handle. ;)

There’s one last detail that’s kinda important: we will be shipping colorways one season in advance. So that means fall colorways will ship during summer, etc. We thought long and hard about doing it this way and ended up deciding to go with it. Here’s why: it’s really fun getting fall-colored yarn in the mail in the fall, but then you might not have time to knit up something to wear for fall! Or in my case, I like having the yarn sitting there waiting for me to knit during fall, and who cares if I finish while it’s still fall! Whichever one describes you doesn’t matter because by shipping a season in advance, you’ll still have it in your stash to either knit during fall or knit ahead to wear during fall. Of course that applies to the other seasons too, but fall is just so wonderful that I had to talk about it.

Now, where bases are concerned, that will still be a mystery every month. We have thought up a way to keep it interesting while still being able to plan better, but I’m going to keep it a secret until someone figures it out and posts about it online somewhere. I’ve got to have at least a little bit of mystery there, you know.

As you’ll notice when you go to subscribe, we’ve added a 4-skein option. We’ve had a couple of knitters sign up for two of the 2-skein options before, so I figured I should make it easier.

Also, I’ve tweaked the pricing a little bit. The prices all include shipping, so I did some math and came up with prices that are about 10% off our regular prices while still being able to cover the new USPS rates. I’m happy with what I came up with, as it’s a good balance.

I think I’ve covered everything, but if you have any further questions, feel free to drop me a line either by commenting here, posting in the Ravelry group, or sending an e-mail!

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Happy Knitting!

Annie <3

2 thoughts on “Redesigning the Monthly Sub Club

  1. Your new yarn club and the reasons that you have stated to keep it interesting, yet, not receive yarn every month,truly makes sense. I AM very interested and might be interested in cancelling my one yarn club that ships every month. After all, every month does build up your yarn stash, but who can really knit it all?

    I do thank you for revamping and/or providing a different alternative for us yarn lovers.

    1. Hi! With this club, you actually do receive yarn every month. But I will be introducing a new club in the next couple of months that ships bi-monthly. Sorry for any confusion about this! Please let me know if you have any further questions!

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